Needs Theory A
fundamental concept of psychology that maintains that the desire to satisfy basic physiological and psychological
needs is the primary
determinant of human motivation. Negative ReinforcementA learningprocess in which a behavior is followed by reinforcing stimulus which serves to decrease the frequency of the behavior.Neuro-LinguisticProgramming (NLP)A performance enhancement technique based on the theory that proposes that the deliberate manipulation of language (by creating a rich imagery
of a goal) and planned
physical movements (modelingbehavioralpatterns associated
with goal achievement) can positively affect brain functions to generate desired results. Norm A standard, model or pattern of social and performancebehavior that is generally regarded as being typical or normal for a particular group or social unit
and which form the
basis for collective expectations.